Phyto Paris Color Anti-Fade Shampoo 100ml

Gently lock in hair pigments, shield your strands from oxidation, and sustain a rich salon-fresh vibrancy with this botanical travel companion. The Phyto Paris Color Anti-Fade Shampoo 100ml provides targeted defense for color-treated and highlighted hair structures. Formulated as a concentrated, sulfate-free gel emulsion, it forms a creamy, protective lather that prevents bleeding during washes, keeping your tones safe from the drying, fading effects of hard urban water and hot sun exposure.

Key Benefits:

• Pigment-Locking Rice Peptides: Infused with an advanced Rice Peptide Complex that anchors color pigments deep within the hair fiber, shielding color intensity from washing out.

• 12-Wash Radiance Longevity: Extensively proven to maintain up to 95% of color intensity and luminosity even after 12 consecutive shampoo cycles.

• Tara Tannin & Sunflower Protection: Formulated with a powerful antioxidant duo of Tara Tannins and Sunflower Sprout extracts to stop pigment oxidation caused by solar heat and pollution.

• Double-Shine White Mallow Infusion: Replaces standard water with a high concentration of White Mallow Extract, smoothing down the hair cuticles to deliver twice the natural light reflection and shine.

• Sulfate-Free & Clean Care: Engineered with a gentle, non-stripping baseline containing 0% sulfate surfactants, silicones, or parabens to protect delicate scalps and brittle fibers.

How to Use: Rub a small amount of the shampoo between your wet palms to build a rich, creamy lather. Apply directly onto your moistened scalp and gently massage with your fingertips. Rinse thoroughly with water. For maximum botanical activation, repeat with a second application, leave the foam on your hair for 2 minutes, then rinse completely with lukewarm water.